Crossword Genius

A campaign to get people to use the roads (5)

Ross

I believe the answer is:

drive

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'a campaign' is the definition.
(drive can mean a campaign or initiative)

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for drive that I've seen before include "Propel; outing" , "spin" , "zip" , "Diver (anag.)" , "tenacity" .)

I've seen this clue in the Evening Standard.
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