Apparently goes southeast to the river (5)

I believe the answer is:

seems

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'apparently goes' is the definition.
The definition and answer can be both to do with perception as well as being verbs in their -s form.
Maybe there's an association between them I don't understand?

'southeast to the river' is the wordplay.
'southeast' becomes 'SE' (synonyms).
'to the river' becomes 'ems' (I've seen this before).
'se'+'ems'='SEEMS'

Can you help me to learn more?

(Other definitions for seems that I've seen before include "Appears, looks" , "Gives a certain impression" .)

I've seen this clue in the Evening Standard.

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