Attractiveness, appeal (5)
I believe the answer is:
charm
<span class="explanation-format__ClueExplanation">I believe this is a double definition.<br/ ><br/ >'<span class="explanation-format__original">attractiveness</span>' is the first definition.<br/ ><span class="explanation-format__explanation">(I know that charm is a type of attractiveness)</span><br/ ><br/ >'<span class="explanation-format__original">appeal</span>' is the second definition.<br/ ><span class="explanation-format__explanation">(I know that charm is a kind of appeal)</span><br/ ><br/ ></span>
(Other definitions for charm that I've seen before include "Enchant" , "Win over" , "Delight; magical object" , "Bewitch or delight" , "Power of fascination" .)