Crossword Genius

Beermat used periodically for a number of years (3)

Ross

I believe the answer is:

era

I'm a little stuck... Click here to teach me more about this clue!

'number of years' is the definition.

'beermat used periodically for a' is the wordplay.
I cannot quite understand how this works, but
'a' is present in the answer.
The remaining letters 'er' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for era that I've seen before include "Long period of time" , "Specific time" , "Age of importance" , "Important time" , "Eon" .)

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