Claim agent's persona (5)

I believe the answer is:

image

I'm a little stuck... Click here to teach me more about this clue!

'persona' is the definition.
(synonyms)

'claim agent's' is the wordplay.
'IMAGE' is hidden in amongst the letters.
But, I am uncertain how this is indicated.

Can you help me to learn more?

(Other definitions for image that I've seen before include "Picture; simile" , "Visible impression" , "Pictorial representation" , "public perception" , "Epitome" .)

I've seen this clue in The Sun.

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