Crossword Genius

Colour when the man's name is spoken (3)

Ross

I believe the answer is:

hue

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'colour' is the definition.
(a hue is a colour or complexion)

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for hue that I've seen before include "red or black, say" , "Cast" , "Tone, shade" , "General hubbub - . . . and cry" , "Shade, aspect; Vietnam port" .)

I've seen this clue in the Evening Standard.
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