Crossword Genius

Colourful contribution to price rises (6)

Ross

I believe the answer is:

cerise

I'm a little stuck... Click here to teach me more about this clue!

'colourful' is the definition.
Both the answer and definition are adjectives. Maybe you can see an association between them that I don't see?

'contribution to price rises' is the wordplay.
'contribution to' says the answer is hidden in the clue.
'CERISE' can be found hidden inside 'price rises'.

Can you help me to learn more?

(Other definitions for cerise that I've seen before include "Pinkish red" , "'E cries at the colour red" , "Pinkish-red" , "Light purplish red" , "Light clear red" .)

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