Comedienne Jo and Mark (5)

I believe the answer is:

brand

I'm a little stuck... Click here to teach me more about this clue!

'mark' is the definition.
(branding is a kind of marking)

I cannot understand how the rest of the clue works.

(Other definitions for brand that I've seen before include "Type of product; sword" , "Class of products - stigma" , "Mark with a hot iron" , "Ibsen play; trade name" , "Label" .)

I've seen this clue in The Sun.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.