Crossword Genius

Did he associate fishily with Ethel? (6)

Ross

I believe the answer is:

merman

I'm a little stuck... Click here to teach me more about this clue!

'did he associate fishily with ethel?' is the definition.
The answer is a person as well as being a singular noun. This is suggested by the definition.

'did he' is the wordplay.
I cannot really understand how this works, but
'he' could be 'man' (I've seen this in another clue) and 'man' is found within the answer.
The remaining letters 'mer' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for merman that I've seen before include "Ethel --, singer" , "fishy character" , "Fabulous creature" , "Half man, half fish" .)

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