Enticement, lure (4)
I believe the answer is:
bait
<span class="explanation-format__ClueExplanation">I believe this is a double definition.<br/ ><br/ >'<span class="explanation-format__original">enticement</span>' is the first definition.<br/ ><span class="explanation-format__explanation">(bait is a kind of enticement)</span><br/ ><br/ >'<span class="explanation-format__original">lure</span>' is the second definition.<br/ ><span class="explanation-format__explanation">(synonyms)</span><br/ ><br/ ></span>
(Other definitions for bait that I've seen before include "Food used as lure" , "Deliberately annoy or taunt" , "What lures" , "Lure; tease" , "Used to lure fish or other animals into danger" .)