Flyer promoting Icelandic dairy product with custom jams (9)
I believe the answer is:
skywriter
'flyer' is the definition.
Both the definition and answer are singular nouns.
Maybe you can see a link between them that I can't see?
'promoting icelandic dairy product with custom jams' is the wordplay.
I cannot quite understand how this works, but
'with' could be 'w' (short for with) and 'w' is found in the answer.
'custom' could be 'rite' (rite is a kind of custom) and 'rite' is found in the answer.
The remaining letters 'skyr' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...
Can you help me to learn more?
(Other definitions for skywriter that I've seen before include "author of heavenly words" , "Aerial advertiser using smoke" , "Pilot creating a message with smoke trails" .)