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French resort business to stock bara brith without crusts (8)

Ross

I believe the answer is:

biarritz

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'french resort' is the definition.
(Biarritz is a French city)

'business to stock bara brith without crusts' is the wordplay.
'business' becomes 'biz' (informal term for business).
'to stock' is an insertion indicator (some letters contain or stock others).
'bara' becomes 'ar' (I can't justify this - if you can you should believe this answer much more).
'without crusts' means to look at the middle letters.
The centre of 'brith' is 'rit'.
'ar'+'rit'='arrit'
'biz' going around 'arrit' is 'BIARRITZ'.

Can you help me to learn more?

(Other definitions for biarritz that I've seen before include "French coastal resort" , "French Biscay resort" , "Seaside resort in south-west France" , "Bay of Biscay resort" .)

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