Crossword Genius

Place for a bowler further on (5)

Ross

I believe the answer is:

ahead

I'm a little stuck... Click here to teach me more about this clue!

'further on' is the definition.
(I've seen this before)

'place for a bowler' is the wordplay.
I cannot quite understand how this works, but
'a' is found in the answer.
The remaining letters 'head' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for ahead that I've seen before include "likely to win?" , "advanced" , "In the lead, in advance" , "In the vanguard" , "What's down the road" .)

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