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Request millions during sample TV programme (10)

Ross

I believe the answer is:

taskmaster

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'tv programme' is the definition.
Although both the answer and definition are singular nouns, I cannot understand how one could define the other.

'request millions during sample' is the wordplay.
'request' becomes 'ask' (to ask is to request something).
'millions' becomes 'm' (abbreviation).
'during' indicates putting letters inside.
'sample' becomes 'taster' (I've seen this before).
'ask'+'m'='askm'
'askm' placed into 'taster' is 'TASKMASTER'.

Can you help me to learn more?

(Other definitions for taskmaster that I've seen before include "One proverbially hard job given to" , "hard boss" , "Person enforcing hard work" , "Disciplinarian" , "schoolteacher" .)

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