Crossword Genius

Slogan (5)

Ross

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5

7 9 3,4

<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">slogan</span>' is the definition.<br/ ><span class="explanation-format__explanation">(synonyms)</span><br/ ><br/ >This is the entire clue.<br/ ></span>

(Other definitions for motto that I've seen before include "Slogan encapsulating self-image" , "Adage (found in a cracker?)" , "Phrase on, eg, family coat of arms" , "Phrase in a Christmas cracker" , "Catchcry, slogan" .)

I've seen this clue in The Star Tribune, The Independent, the King Feature Syndicate, The Telegraph, the Penny Press, the LA Times and the Evening Standard.
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