Ticket scam captivates press (6)
I believe the answer is:
coupon
'ticket' is the definition.
(I've seen this before)
'scam captivates press' is the wordplay.
'scam' becomes 'con' (both can mean a fraudulent scheme).
'captivates' indicates putting letters inside (inserted letters are captured or captivated).
'press' becomes 'oup' (I've seen this in other clues).
'con' going around 'oup' is 'COUPON'.
(Other definitions for coupon that I've seen before include "Entry form" , "Voucher or ticket" , "Token" , "betting slip" , "means to buy goods" .)