Trade name (5)
I believe the answer is:
brand
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">trade name</span>' is the definition.<br/ ><span class="explanation-format__explanation">(synonyms)</span><br/ ><br/ >This is all the clue.<br/ ></span>
(Other definitions for brand that I've seen before include "Stamp" , "Type of product - identifying mark on livestock" , "Ibsen play; trade name" , "Class of products - stigma" , "Name given to a product or service" .)