Trademarks (6)
I believe the answer is:
brands
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">trademarks</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I know this)</span><br/ ><br/ >This is the entire clue.<br/ ></span>
(Other definitions for brands that I've seen before include "Trade marks or particular makes of goods" , "Product names" , "Makers' names or trademarks" , "Names given to products and services" , "Recognisable names of goods" .)