Tradename or trademark (5)
I believe the answer is:
brand
<span class="explanation-format__ClueExplanation">I believe this clue is a double definition.<br/ ><br/ >'<span class="explanation-format__original">tradename</span>' is the first definition.<br/ ><span class="explanation-format__explanation">(I've seen this before)</span><br/ ><br/ >'<span class="explanation-format__original">trademark</span>' is the second definition.<br/ ><span class="explanation-format__explanation">(I've seen this before)</span><br/ ><br/ ></span>
(Other definitions for brand that I've seen before include "Type - it's burning" , "Stamp" , "a particular kind" , "Type of product; sword" , "Ibsen play; trade name" .)