Crossword Genius

Activate the gum, perhaps (7)

Ross

I believe the answer is:

moisten

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'activate' is the definition.
The answer and definition can be both related to change as well as being verbs in their base form.
Perhaps they are linked in a way I don't understand?

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for moisten that I've seen before include "Make damp, say lips with tongue" , "contrary to sixteen down [DEHYDRATE]!" , "water a bit" , "What one's eyes may do!" , "It's on me (anag)" .)

I've seen this clue in the Evening Standard.
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