Crossword Genius

Attention needed at first to make money (4)

Ross

I believe the answer is:

earn

'make money' is the definition.
(I've seen this before)

'attention needed at first' is the wordplay.
'attention' becomes 'ear' (ear is a kind of attention).
'at first' suggests taking the first letters.
The first letter of 'needed' is 'n'.
'ear'+'n'='EARN'

'to' acts as a link.

(Other definitions for earn that I've seen before include "net" , "Receive by effort" , "Make money" , "Make - merit" , "Merit through work or endeavour" .)

I've seen this clue in The Times.
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