Attractive alternative to losing all the matches (7)

I believe the answer is:

winsome

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'attractive' is the definition.
(similar in meaning)

I don't understand the rest of the clue.

(Other definitions for winsome that I've seen before include "Charming - sweet" , "Charming (in a childlike way?)" , "Attractive - I'm so new (anag)" , "Attractive, engaging" , "Holding an appeal" .)

I've seen this clue in The Globe and Mail.

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