Crossword Genius

Average cost of fashion? (8)

Ross

I believe the answer is:

moderate

I'm a little stuck...
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Here is my best explanation:

'average cost of fashion?' is the definition.
'moderate' can be an answer for 'average' (thesaurus). I am not sure about the 'cost of fashion?' bit.

'average cost' is the wordplay.
'average' becomes 'mode' (mode is a kind of average).
'cost' becomes 'rate' (rate is a kind of cost).
'mode'+'rate'='MODERATE'

Ross

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This clue was last seen in The Telegraph

(Other definitions for moderate that I've seen before include "Ordinary", "Not extreme - not very good", "Average; not radical", "kept within bounds", "So-so; sensible", "Mild", "not going to extremes", "Make less extreme", "No excessive" and "Average, middle rate".)

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