Crossword Genius

Big cheese? Awful, beginning to crumble and flipping go off (8)

Ross

I believe the answer is:

director

Here is my best explanation:

'big cheese?' is the definition.

(thesaurus)

'awful beginning to crumble and flipping go off' is the subsidiary indication.

'awful' becomes 'dire' ('dire' can be a synonym of 'awful'**).

'beginning to' indicates taking the first letters.

'and' is a charade indicator (letters next to each other).

'flipping' is a reversal indicator.

'go off' becomes 'rot' (I've seen this before).

The first letter of 'crumble' is 'c'.

'rot' backwards is 'tor'.

'dire'+'c'+'tor'='director'

This clue was last seen in The Telegraph

(Other definitions for director that I've seen before include "Creditor (anag.)", "This person could be on board or in theatre", "Member of a company board", "Creditor made to create film or play", "Manager, governor", "Company board member", "One who controls resources and expenditures", "He guides and shapes a play or film", "Record it (anag.)" and "Controller of production or member of a board".)

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