Crossword Genius

Does Adam's have steadier consumers? (3)

Ross

I believe the answer is:

ale

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'have steadier consumers?' is the definition.
Although both the answer and definition are singular nouns, I cannot see how they can define each other.

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for ale that I've seen before include "Alcoholic beverage" , "Brewery product" , "Stout" , "Sold in 23" , "Alcoholic drink" .)

I've seen this clue in the Evening Standard.
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