Crossword Genius

Element of story that connects with readership (6)

Ross

I believe the answer is:

thread

I'm a little stuck...
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Here is my best explanation:

'story that connects with readership' is the definition.

The definition and answer can be both man-made objects as well as being singular nouns.

Perhaps you can see an association between them that I can't see?

'element of' is the subsidiary indication.

'element' becomes 'th' (Th is an example).

'of' becomes 'read' (I can't justify this - if you can you should believe this answer much more).

'th'+'read'='thread'

This clue was last seen in The Independent

(Other definitions for thread that I've seen before include "Line of cotton - plot (of book, film)", "Hatred (anag)", "Cotton strand", "What sewer takes", "Connecting line", "Ridge around a screw", "Train of thought - screw feature", "Fine cord of twisted fibers", "Cord - Internet chat room discussion" and "Length of spun cotton or wool".)

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