Crossword Genius

"Elmo Rise" or "This Is Fine," for example (4)

Ross

I believe the answer is:

meme

(Other definitions for meme that I've seen before include "online phenomenon" , "Cultural belief that assumes a life of its own" , "Behavioural trait" , "Often trite image" , "Image etc. that spreads rapidly on the Internet" .)

I've seen this clue in the USA Today.
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