Crossword Genius

Encouraging sign for a bargain hunter (4)

Ross

I believe the answer is:

sale

(Other definitions for sale that I've seen before include "Exchange of goods for fixed amount" , "Auction; Cheshire town" , "Retail event - town in Greater Manchester" , "Disposal - auction" , "Bargain-price event" .)

I've seen this clue in the Universal.
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