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It’s a profitable difference (4-2)

Ross

I believe the answer is:

mark-up

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'difference' is the definition.
Both the answer and definition are singular nouns.
Perhaps you can see an association between them that I can't see?

I cannot understand how the rest of the clue works.

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(Other definitions for mark-up that I've seen before include "Margin of profit" , "The amount added to the cost to determine the selling price" , "Ghost" , "Difference between cost and asking price" , "The amount added to the cost to arrive at the selling price" .)

I've seen this clue in the Evening Standard.
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