Crossword Genius

Let everybody cry! (5)

Ross

I believe the answer is:

allow

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'let' is the definition.
('allow' can be a synonym of 'let')

'everybody cry' is the wordplay.
'everybody' becomes 'all' (I've seen this before).
'cry' becomes 'ow' (I can't explain this - if you can you should give a lot more credence to this answer).
'all'+'ow'='ALLOW'

Can you help me to learn more?

(Other definitions for allow that I've seen before include "Tolerate" , "Give leave to" , "Grant" , "Permit, let happen" , "Permit, consent to" .)

I've seen this clue in the Evening Standard.
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