Crossword Genius

My word is for ever (1,3)

Ross

I believe the answer is:

i say

I'm a little stuck... Click here to teach me more about this clue!

'my word' is the definition.

'is for ever' is the wordplay.
I cannot quite understand how this works, but
'is' is found in the answer.
The remaining letters 'ay' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for i say that I've seen before include "That is surprising!" , "Blimey!" , "Comment from protestor" , "Look here; oh, my" , "Gosh!" .)

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