Crossword Genius

Not entirely splendid, slimy stuff (3)

Ross

I believe the answer is:

goo

I'm a little stuck... Click here to teach me more about this clue!

'stuff' is the definition.
(I have seen 'Sticky stuff ' mean 'goo' so perhaps 'stuff' could also mean 'goo')

'not entirely splendid slimy' is the wordplay.
I cannot really understand how this works, but
'not' could be 'o' (I've seen this in other clues) and 'o' is located in the answer.
The remaining letters 'go' is a valid word which might be clued in a way I don't understand.
This may be the basis of clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for goo that I've seen before include "Viscous matter" , "mud, for example" , "Sticky gunge" , "Anything sticky" , "Slime" .)

I've seen this clue in The Times.
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