Crossword Genius

Once in a blue moon, old master goes wrong, turning out bad art (6)

Ross

I believe the answer is:

seldom

'once in a blue moon' is the definition.
(I've seen this before)

I don't understand how the remainder of the clue works.

(Other definitions for seldom that I've seen before include "Not 21" , "Not often, infrequently" , "Only occasionally" , "Infrequent" , "Models (anag)" .)

I've seen this clue in The Times.
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