Play on words (3)

I believe the answer is:

pun

'play on words' is the definition.
(synonyms)

This is the entire clue.

(Other definitions for pun that I've seen before include "Bit of paronomasia; witticism" , "Form of wordplay" , "A play on words, perhaps the lowest form of wit" , "A play on words - not the height of wit" , "A play on words, not really wit" .)

I've seen this clue in the Evening Standard, the Sydney Morning Herald, The Independent, The Irish Independent, the Penny Press, The Sun, The Times, The Mirror, the Newsday, the King Feature Syndicate, The Telegraph and the USA Today.

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