Crossword Genius

Primitive man demanding immediate attention (6)

Ross

I believe the answer is:

urgent

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Here is my best explanation:

'demanding immediate attention' is the definition.
(I've seen this before)

'primitive man' is the wordplay.
'primitive' becomes 'ur'.
'man' becomes 'gent' (I've seen this before**).
'ur'+'gent'='URGENT'

Ross

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