Crossword Genius

Primitive man demanding immediate attention (6)

Ross

I believe the answer is:

urgent

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Here is my best explanation:

'demanding immediate attention' is the definition.
(I've seen this before)

'primitive man' is the wordplay.
'primitive' becomes 'ur'.
'man' becomes 'gent' (I've seen this before**).
'ur'+'gent'='URGENT'

Ross

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(Other definitions for urgent that I've seen before include "Grave", "Requiring immediate attention", "Important and in a hurry", "Needing immediate action", "Earnest, insistent", "Important and pressing", "Calling for immediate attention", "Compelling", "Demanding immediate attention" and "requiring immediate attention".)

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