Proclaims the woman ignored measures (6)

I believe the answer is:

ounces

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'measures' is the definition.
(ounce is a kind of measure)

I don't understand the rest of the clue.

(Other definitions for ounces that I've seen before include "Small weights in UNESCO" , "Light weights in UNESCO" , "There are 12 in a pound" , "less than a pound?" , "Animals" .)

I've seen this clue in The Hindu.

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