Crossword Genius

Quietly allude to favour (6)

Ross

I believe the answer is:

prefer

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'favour' is the definition.
(synonyms)

I don't understand how the rest of the clue works.

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(Other definitions for prefer that I've seen before include "Value more highly" , "support" , "Advance" , "Like one better than another" , "Choose as more desirable, like better" .)

I've seen this clue in The Mirror.
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