Crossword Genius

Rubbish prize reported in broadcast (8)

Ross

I believe the answer is:

disperse

'broadcast' is the definition.
(I know that broadcast can be written as disperse)

I can't explain the remainder of the clue.

(Other definitions for disperse that I've seen before include "'Break up, spread out (8)'" , "Scatter in all directions" , "Scatter, dissipate" , "Presides so as to scatter" , "Scatter, dispel" .)

I've seen this clue in The Guardian.
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