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Slogan (5)

Ross

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5

9

'slogan' is the definition.
(synonyms)

This is all the clue.

(Other definitions for motto that I've seen before include "Slogan encapsulating self-image" , "Adage (found in a cracker?)" , "Phrase on, eg, family coat of arms" , "Phrase in a Christmas cracker" , "Catchcry, slogan" .)

I've seen this clue in the Penny Press, The Independent, the King Feature Syndicate, The Telegraph, The Star Tribune and the Evening Standard.
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