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Soaks up broadcast series about Mumbai matchmaker, primarily (8)

Ross

I believe the answer is:

immerses

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'soaks up' is the definition.
The definition and answer can be both to do with contact as well as being verbs in their -s form.
Perhaps they are linked in a way I don't understand?

'broadcast series about mumbai matchmaker primarily' is the wordplay.
'broadcast' is an anagram indicator.
'about' means one lot of letters goes inside another.
'primarily' suggests taking the first letters.
The initial letters of 'mumbai matchmaker' is 'mm'.
'series' with letters rearranged gives 'ierses'.
'ierses' going around 'mm' is 'IMMERSES'.

Can you help me to learn more?

I've seen this clue in The Hindu.
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