Crossword Genius

Standard design company advanced toward agriculture sector? (4,2,4)

Ross

I believe the answer is:

coat of arms

I'm a little stuck... Click here to teach me more about this clue!

'standard design' is the definition.
'coat of arms' can be an answer for 'design' (coat of arms is a kind of design). I'm not certain of the 'standard' bit.

'company advanced toward agriculture sector?' is the wordplay.
'company' becomes 'co' (abbreviation).
'advanced' becomes 'a' (abbreviation).
'toward' becomes 'to' (I've seen this in another clue).
'agriculture sector?' becomes 'farms' (I can't justify this - if you can you should give a lot more credence to this answer).
'co'+'a'+'to'+'farms'='COAT OF ARMS'

Can you help me to learn more?

(Other definitions for coat of arms that I've seen before include "Sign of a family" , "Official device" , "Armorial bearings" , "Heraldic shield" , "Badge" .)

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