Strongly encourage (4)

I believe the answer is:

urge

'strongly encourage' is the definition.
(I've seen this before)

This is all the clue.

(Other definitions for urge that I've seen before include "Advise strongly to press forward" , "Yen" , "Implore" , "Advise strongly or prod" , "Longing" .)

I've seen this clue in The Wall Street Journal, the USA Today, The Times and The New York Times.

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