Crossword Genius

What flipping blockhead put in order for Murdoch publication? (3,4)

Ross

I believe the answer is:

the bell

Here is my best explanation:

'murdoch publication?' is the definition.
(I've seen this before)

'what flipping blockhead put in order' is the wordplay.
'what' becomes 'eh' (I've seen this in other clues).
'flipping' says the letters should be written backwards.
'blockhead' becomes 'b' (head letter of 'block').
'put in' means one lot of letters goes inside another.
'order' becomes 'tell' (synonyms).
'eh' in reverse letter order is 'he'.
'he'+'b'='heb'
'heb' going inside 'tell' is 'THE BELL'.

'for' is the link.