Crossword Genius

Short-term trend (3)

Ross

I believe the answer is:

fad

(Other definitions for fad that I've seen before include "Short-lived craze" , "A craze or current vogue" , "Craze; idiosyncrasy" , "Affectation" , "'Craze, all the rage (3)'" .)

I've seen this clue in the LA Times.
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