A&E collecting personal data for software company (5)
I believe the answer is:
adobe
'software company' is the definition.
Although both the answer and definition are singular nouns, I don't understand how one could define the other.
'ae collecting personal data' is the wordplay.
'collecting' is an insertion indicator.
'personal data' becomes 'dob' (I can't justify this - if you can you should give a lot more credence to this answer).
'ae' going around 'dob' is 'ADOBE'.
'for' is the link.
Can you help me to learn more?
(Other definitions for adobe that I've seen before include "house" , "Clay used for sun-dried bricks" , "Clay dwelling" , "Mexican mud and straw brick, and the hut made of it" , "Sun-dried brick clay" .)