Appeal of daily male! (5)
I believe the answer is:
charm
'appeal' is the definition.
(synonyms)
'daily male' is the wordplay.
'daily' becomes 'char' (both can mean a cleaner).
'male' becomes 'm' (common abbreviation).
'char'+'m'='CHARM'
'of' is the link.
(Other definitions for charm that I've seen before include "Spell; ornament" , "Bewitch or delight" , "Group of goldfinches" , "Greatly delight" , "Attractive manner" .)