Apple consumer with an unhappy story to tell? (4)

I believe the answer is:

adam

(Other definitions for adam that I've seen before include "Biblical first man" , "According to the Bible, progenitor of the human race" , "Robert-, eighteenth century Scots architect" , "Faith, for example" , "- - Bede by George Eliot" .)

I've seen this clue in The New York Times.

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