At this point and earlier commercial’s getting stick (6)
I believe the answer is:
adhere
'stick' is the definition.
(to adhere to something is to stick to it)
'at this point and earlier commercial's getting' is the wordplay.
'at' becomes 'her' (I've seen this in other clues).
'this point' becomes 'e' (compass point).
'and earlier' is a charade indicator (letters next to each other) (some letters go earlier than others).
'commercial' becomes 'ad' (abbreviation for advertisement).
'getting' indicates putting letters inside.
'e' put after 'ad' is 'ade'.
'her' inserted within 'ade' is 'ADHERE'.
(Other definitions for adhere that I've seen before include "Stick to, remain loyal" , "Stick to or remain faithful" , "Stick to, cling" , "Stick to as by suction" , "Stick fast (to something)" .)