Crossword Genius

Brand behind cycling (4)

Ross

I believe the answer is:

sear

I'm a little stuck... Click here to teach me more about this clue!

'brand' is the definition.
(both can mean to burn)

I don't understand the remainder of the clue.

Can you help me to learn more?

(Other definitions for sear that I've seen before include "Make very hot and dry" , "Dried-up, parched" , "Scorch or burn the surface of" , "Withered" , "Cauterize" .)

I've seen this clue in The Guardian.
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