Crossword Genius

Brand new dart-maker (9)

Ross

I believe the answer is:

trademark

'brand' is the definition.
(I've seen this before)

'new dart-maker' is the wordplay.
'new' is an anagram indicator.
'dart'+'maker'='dartmaker'
'dartmaker' anagrammed gives 'TRADEMARK'.

(Other definitions for trademark that I've seen before include "Brand - identifying symbol" , "distinctive characteristic" , "typical" , "Proprietary name" , "sign of concern" .)

I've seen this clue in The Guardian.
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